Short dramas have achieved huge success in the Chinese market, with daily revenues approaching 100 million RMB as of June 30, 2023. This revenue refers to the short drama platform companies, where major short drama companies, agents (distributors), and individual creators have invested over 60 million RMB daily on platforms such as Douyin and Kuaishou. The high conversion rate and high profit sharing of short dramas have completely ignited the entire industry. It is foreseeable that the short drama model, which combines content platforms with content monetization, will flourish globally. Today, we will analyze the situation of short dramas going overseas and the opportunities and solutions that it entails. The following is the complete content of this article:

Definition of Short Drama

Short drama is a form of drama that is usually short in time, with a compact structure and concise plot. Compared to traditional series or movies,films, short dramas are usually between a few minutes to several tens of minutes, mainly conveying the core of the story through compact narration. Short dramas present the plot in a concise and straightforward way, often focusing on the climax and emotional conflict of the story, bringing a strong viewing experience to the audience.

Industry Chain of Short Drama

The industry chain of short dramas includes scriptwriting, production, directing, acting, photography, editing, sound design, and other links. Scriptwriting is the core of short dramas, responsible for writing attractive storylines. Producers are responsible for preparing and organizing the entire production process of the short drama. The director is responsible for controlling the actors' performance and overall rhythm. The photographer is responsible for capturing images and creating visual effects. The editor and sound designer are responsible for post-production editing and sound processing.

Key Factors for Successful Overseas Short Dramas

The following factors are crucial for successfully promoting short dramas to overseas markets:

• Universal and relevant story: The story of the short drama should have universality and relevance, able to resonate with audiences from different cultural backgrounds.
• Cross-cultural taste and aesthetics: Short dramas need to consider the cultural preferences and aesthetic concepts of the target market to produce more attractive and acceptable content.
• Good translation and localization: Translating the script and adapting to local cultures is the key to ensuring the success of short dramas in the target market.
• Effective promotion and marketing: Through social media, advertising, and partnerships, targeted promotion and marketing activities can increase the exposure and attractiveness of short dramas.
• Professional production and high quality: Short dramas need to ensure the participation of a professional production team to ensure the high quality of the script, shooting, post-production, and other links.

Case Studies and Data Performance of Chinese Short Drama Going Global

Some Chinese short dramas have achieved great success in the overseas market. For example, the short drama "A Life of Longing" has gained wide acclaim worldwide, showcasing the charm of Chinese traditional culture and daily life. Through showcasing Chinese-style friendship, family, and warmth, the drama has established emotional connections with the audience.

According to data performance, Chinese short dramas are attracting more and more attention and love in the international market. On social media platforms, some Chinese short dramas have high click-through rates and sharing rates, proving that Chinese short dramas have a strong audience base worldwide. At the same time, the success of Chinese short dramas has also attracted more overseas audiences' attention to Chinese culture and creative industries. For specific information, please refer to the following screenshots.